How to Create an App in a Cost-effective Way

More and more businesses want to have mobile presence in order to reach their customers and partners 24/7 but often find that app development is expensive and they don’t have the money for a custom-built app. In this article, Tibor Békefi will show you that creating an app for your business doesn’t have to be expensive or painful.

Nowadays an increasing number of people understand the fact that smartphones are the future. More and more businesses want to have mobile presence in order to reach their customers and partners 24/7, and for countless other reasons you’ve probably already seen on every other website. As a Sales Manager for a team of 30 talented app developers and designers, I often hear companies say app development is expensive and they don’t have the money for a custom-built app.  
And they’re right. It’s definitely not cheap.

If you have a small or medium business, some really good products or services and would like to publish them on at least 2 mobile platforms, you’ll need to be able to send push notifications with localized promotions, and a CMS backend system to update your app content whenever you want. But if you  expect all that to be under $15,000, you’re gonna have a bad time. Perhaps if you cut the scope a bit, you can get a quote around $12,000.

App Development

A good developer team is not cheap. If you want a smoothly running app with awesome design and intuitive UI, constant access to professional marketers and native code on every platform, you have to pay for it.

Understanding this situation, we decided to develop a solution for SMBs who don’t have the budget to hire a professional developer team, yet want a really good-looking, smooth and useful app on both the iOS and the Android platforms. And for those who want it around $1000. Or less.

So we started developing  InstApp www. in January 2012, and set off with the closed beta in June. In July we were able to launch our Event App creator tool. Since then we’ve been constantly developing the system to make more and more new features for our customers. Thanks to all the hard work, in November we released InstApp 2.0 with 8 thematic templates for different SMBs, and we translated the system to 3 other languages (Spanish, German and Hungarian). Oh, I almost forgot one of the best parts: InstApp is the first app creator in the World that creates Windows 8 apps, and has its own Windows Store client. Now every restaurant, event planner, hotel, gym, pub, music band, institution, and other SMB can make its own app, and publish it to hundreds of millions of users’ iOS, Android and Windows 8 devices.

We provide this solution to anybody for a monthly fee of $49 with a 30 day free trial. Do you remember that $15,000 price tag I mentioned earlier? You can have an app worth $15 000 for a monthly fee of just $49! That $15,000 could give you a monthly subscription for 25 years and 6 months.

To access this solution you just have to follow these few steps:

  1.          visit www.
  2.          register for free
  3.          choose a template (or choose blank)
  4.          upload your content and design (text and pictures)
  5.          build and publish your app
  6.          promote it and start the communication and engagement with your target audience

After completing these steps you will have a good-looking app for iOS, Android and Windows 8 devices. Moreover, this app won’t be a static application, but dynamic software which you can update anytime from a content management system we provide for you. If you have a new product or an announcement, you just have to log in, make the changes, and the system will update the content on every device in about 5 minutes.

If you don’t have the time or aren’t in the mood to make it yourself, you can always ask for help and we will gladly help you with our expertise.

As you can see, creating an app for a business doesn’t have to be expensive and painful.  If you don’t have the budget for a custom development, be smart and try InstApp 😉


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