CMO, AppClover An experienced online marketer for the technology industry, Matt Palmer has been featured by leading app-related media outlets from Mobile Orchard to 148Apps.biz to App Marketer Magazine. Before joining AppClover as CMO, Matt founded the mobile app marketing and services company, Marketing Your App, to help iPhone, iPad, and Android developers from around the world successfully get more exposure, new customers, and increased sales in the iTunes App Store or Google Play.
Apple’s App Store and Google Play are the world’s two mega marketplaces for mobile applications. How can you make your apps stand out in these saturated superstores? To shed some light on that question, AppClover CMO Matt Palmer recently appeared on the Voice podcast.
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What makes the mobile app world so exciting is that one person with a great idea can bring it to millions of users worldwide. For many apps, solo developers can do a lot of it by themselves.
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In this article, you’ll learn the most important requirement for real app store success from someone who has marketing and helped successfully launch well over 100+ iOS game and utility apps onto the App Store.
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In this Exclusive AppClover Insider Interview, Len Wright speaks with Matt Palmer (CEO of MarketingYourApp.com) about mobile app marketing. Listen in as Matt Palmer shares some hot marketing strategies and tips that every appreneur should know
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In the App Store, customers need to make a quick decision if they want to click on your app or move on – based only its icon and name. A slick, relevant icon will grab their attention and visually show what makes your app unique. This article dives into the strategies and tricks behind designing and developing yours!
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Charge too little for your app and customers might not see it as valuable, like a luxury watch at a bargain basement price. But try to charge too much and customers could turn away and ignore your app.
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If you’re looking to turn your iPhone or Android app into big news, writing an attention-grabbing press release is key, so that you can grab headlines. As soon as your app launches, one of the first things to do is to send a press release. It’s a quick and cost-effective way to start…
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