Industry Landscape

Ready to have your mind blown?

Imagine, if you will, the significance of the following statistics:

There are 6.8 Billion people on the planet…

5.1 Billion own a cell phone…

But only 4.2 billion own a toothbrush!

It’s crazy that more people own mobile phones than toothbrushes. Like it or not, we’re in the midst of a Mobile App Revolution with the industry barreling forward at break-neck speeds like a juggernaut freight-train.

Just for fun, here are a couple of other facts that might blow your mind:

There are more mobile devices activated every minute than there are babies born!

More people have mobile phones than electricity or drinking water!

Why You’re Here…

Look, chances are you found this site because like us, you also have the foresight to recognize the vast opportunities awaiting you in the Mobile App market. Whether you are a newbie that does not know a single word of code, or if you’re a seasoned game developer, all
of us have the challenge of driving more downloads and monetizing them to the fullest. But similar to 99% of the planet’s population, you haven’t quite figured out how you fit in quite yet … apart from knowing that you want to enter into the market, you just aren’t sure how to connect the dots from where you are today, to playing in the Mobile App space tomorrow. If you’re already in the space, congratulations! We’re glad you’re here, and look forward to collaborating, supporting and becoming friends with you.

If this is at all accurate, then we invite you to join in and be part of our rapidly growing community!

Welcome to the Mobile App gold rush!

In 1848 James Marshall discovered gold at Sutter’s sawmill in California. His findings sparked a wave of prospectors from around the world to seek out their fortune in what became known as the Gold Rush of 1849.

Today, we are at the onset of what is already being referred to as the “Mobile Gold Rush”. And true to form, people have just begun to flock to the mobile space from all walks of life, from every corner of the globe: Gamers, Information Marketers, Programmers, and even people with zero programming chops.

And that’s just talking about what’s going on today… right now.

Fast forward a few short years to the year 2020 when there’s an expected 3 Billion additional mobile users who will be added into the mix and connected via their mobile smart phones. This existential mobile user growth will be the catalyst for mind-boggling opportunities that, given we take action and implement today, we can no doubt be the beneficiaries of.

The writing’s on the wall – the Mobile App Revolution has begun. If you’re new to the App industry (and really, we ALL are), just realize that you’re entering into the market where gold nuggets as big as your fist are prime for the picking and in plane sight… And the reality is, the ones with the foresight to not only recognize, but to take advantage of this opportunity now, will benefit considerably greater than the laggards who will eventually catch wind and come swarming. And mark our words, they will come. Picture Silicon Valley in the 90’s – that’s what we have here… only existentially greater.

And to paint you a better picture of what we mean, here are a few facts, figures and pretty charts so you don’t have to take our word for it:

Today Apps are a $10+ Billion market… growing at 100% per year.

Angry Birds has over 600 million downloads in the last 1.3 years. That’s more than 400,000 sales and downloads than all Nintendo DS games.

And when you combine the power of mobile, social and photos like the photo sharing Instagram App, you go from 0 users to over 30 million in just over a year… just on the Apple platform alone. Instagram recently sold their company to Facebook for $1 Billion dollars!

And when you combine the power of mobile, social and games like the new App sensation Draw Something, you become the number 1 App in 79 countries, generate over $100,000 of revenue per day and sell your company for $180 Million dollars… all in a mere 6 weeks.

Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years.

The world’s insatiable appetite for Apps is growing at an astounding pace. Consider if you will…

It took AOL 9 years to get to 1 million users.

It took Facebook 9 months.

It took “Draw Something” just 9 days.

All this, and we are just at the onset of the Mobile App Revolution. The dumb-phone conversion has JUST begun!

As this virtual world evolves, people expect to have access to lots of things more quickly and easily. Consumer demands are changing because we can do more on our phones, and they are always in our pocket traveling with us wherever we go.

We have Apps that can control cars, allow us to play the piano, teach languages, and even recognize songs and name the artists. Apps are a vital asset that streamlines information, enhances our lives while educating and entertaining us. With Apps, it’s all about convenience, convenience, convenience.

Apps are changing the way we communicate and relay information, allowing us to connect with people from Cape Town in South Africa to Medicine Hat in Canada to Shanghai in China. Everywhere!

A Bigger Opportunity Than The Internet!

Newsflash: Mobile technology is the next big thing, and it’s still in its infancy growing rapidly every day. It’s causing an information revolution and creating a new age where everyone is connected. Even in places like Africa, many people who don’t have the means to own computers are bypassing them and using smartphones instead. In Egypt, social media posts from mobile phones contributed to the revolution that brought down President Hosni Mubarak.

More than 5.1 billion mobile phones are being used worldwide, enough for two-thirds of the people on Earth. This IS a global market and it’s growing at an unprecedented pace, showing no signs of slowing down.

As you’ve heard it before, timing is everything. The mobile industry is in its early stages, as the Internet was in 1997. People who saw the opportunity then, jumped in and made bucket-loads of money. For the ones who waited, it became more and more difficult to do so.

And we’re at the same crossroads now. What happened with the Internet and websites then is exactly what’s happening now with Apps and mobile technology. The only difference is that the App world is moving light years faster than the Internet. Entering into the market now is a chance to jump ahead of the masses and not be left behind, saying years from now, “I wish I had…”

The numbers are off the charts. According to the technology research firm Gartner, Inc., total worldwide Mobile App revenue is expected to explode to $58 billion by 2014. And this number will continue to grow because of society being hardwired to evolve and grow. Even with the recent global economic downturn, the App industry continues to grow.

“Apple crossed the 15 billion App download threshold in three years–it took Apple over 7 years to sell 15 billion songs through iTunes”.
~ iTunes

“The Mobile Application market will reach $17.5 billion in 2012”.
~ GetJar

“Mobile App forecast growth of $37 billion by 2015”.
~ Canalys

“iOS App developers have collectively made more than $3 billion in revenues since the App Store opened”.
~ Apple

“Google’s Android market (Apple rival platform and operating system) hit 250,000 Apps with more than 6 billion total downloads in 2011”.
~ Excerpt from Google’s Think Mobile Conference

“On average, over 60 Apps have been downloaded for every iOS devise sold… More than 30 million Apps are downloaded every day”.
~ Asymco

“The average selling price of paid Apps will rise 14% year after year”.
~ Piper Jaffrey Research Form (for the Wall Street Journal)

“Apple plans to make more money on Apps than on music by 2012”.
~ Asymco

“One half of all local searches are performed on mobile devices”.

“86% of mobile Internet users are using their devices while watching TV.”

“The average American spends 2.7 hours per day socializing on their mobile device. That’s over twice the amount of time they spend eating, and over 1/3 of the time they spend sleeping each day”.
~ Morgan Stanley

“Over 1/3 of Facebook’s user base uses Facebook Mobile. Twitter has 175 million users, 50% of them use Twitter mobile. 200 Million+ YouTube views occur on mobile devices every day.”

“As of 3 months ago, over half of the US population had smart phones and mobile devices outsold desktop computers worldwide for the first time”.
~ Excerpts from Google’s Think Mobile Conference

“In the U.S., mobile media penetration has exceeded cable TV, Home PCs and web access”.
~ ApolloBravo

“More than 95% of cell phones sold today include web browsers”.
~ ApolloBravo

“77% of the world population are currently mobile subscribers.”
~ eMarketer

“Over $2 Billion has been paid out to people who are selling iPhone apps through their iTunes store”.
~ iTunes

“Angry Birds Space hits 10 million downloads in 3 days.”
~ iTunes

“Apple is selling 1 million new iPads every day”.
~ Apple

“To date there have been over 59 million iPhones sold. And the iPhone 4 sold an unbelievable 1.7 million units in the first 3 days it was on the market”.
~ Apple

“This year China overtake the U.S. to become the largest smartphone market in the world… India and Brazil will be part of the top five largest global smartphone markets by 2016.”
~ International Data Corporation

“90% Facebook users in Nigeria and South Africa access the site via their mobile devices.”
~ Facebook

“27% percent of Americans get their news using mobile devices, causing an increase in news consumption nationally, despite a continuing decline in subscribers to print publications.”
~ Pew Research Center

“Last year the number of smartphones sold exceeded the number of PCs sold… In 2-3 years, tablet sales will pass PC sales.”
~ Business Insider

“In a few years, the number of mobile devices will DWARF the number of PCs… and we’re only halfway through the “dumb-phone to smartphone” conversion cycle.”
~ Business Insider

The U.S. although being early to the “dumb-phone to smartphone” conversion cycle, it’s only halfway through…

However, globally the “dumb-phone to smartphone” conversion cycle is still just getting started!

“38% of Internet Users in China Get Online Exclusively From Mobile Devices.”
~ eMarketer

“There will be 3 Billion more people using mobile devices by the year 2020.”
~ Peter Diamandis, Founder of and Author of “Abundance”

“The app market will grow to a whopping $58 billion market by the year 2014”.
~ Gartner Group

“There are more mobile devices activated every minute than there are babies born!”
~ Excerpt from Google’s Think Mobile Conference

“Venture capital investments in mobile payments and advertising grew from $404 million in 2010 to $1.15 billion in 2011… With over six billion mobile phone users, Mobile Commerce has now become a top priority for every major Internet and Technology firm.”
~ Rutberg & Company

“US mobile ad spending is estimated reach $2.61 billion this year, up 80% from 2011 and expected to reach nearly $11 billion by 2016.”
~ eMarketer