Promoting your app is one of the best ways to get your app noticed and increase sales. Social media and marketing are the top ways to promote your app. Listed below are the most current and top ways people are promoting their apps and gaining more exposure.
App Promotion Tactic #1
Submit to App Review/Directory Sites. The first thing to do is to submit your app for review and inclusion to as many sites as possible. Provide a promo code so that the editorial staff can review your app without having to pay for it. Here are some of the leading app review sites: App Review Pros, 148apps, AppVee, iUseThis, AppStoreApps.com, iPhoneApplicationList, TUAW and Apps Safari.
App Promotion Tactic #2
Press Release. A press release will get your app noticed by traditional media – newspapers, magazines, journals, bloggers, and even TV shows. Search Google for tips on writing a press release. If you plan to target media in your local area, be sure to emphasize that you’re a local iPhone developer; local media likes local stories. PRMac, a free (or almost free) press release distribution service, and the MacNN (Macintosh News Network) syndicate (free to submit) are definitely worth the price of submission. You can also use a service like PRWeb to distribute your press release. Below are some tips when submitting your press release:
• There must be a link at the end of the press release that links to your app.
• Your Press Release must be AT LEAST 250 characters and well written.
• Add a screenshot or an app icon with the image uploader on the form.
• Press Releases that contain promo codes are suggested.
App Promotion Tactic #3
YouTube video/Review. Not only will this promote your app to potential buyers, but it will also help when pitching your app to the various bloggers. With 2 BILLION videos viewed on YouTube every single day, YouTube is an awe-inspiring phenomenon. When a video is uploaded to you tube, it not only stays on, You Tube but the YouTube player now appears on more than 10 Million websites. This makes you tube one of the largest growing advertisement avenues.
App Promotion Tactic #4
Facebook. With more than 500 million users there’s no better place to promote your app than with Facebook. People follow (and share) apps that are current, entertaining, informative, and that provide value back. Best of all it’s FREE. Check out this you tube video for 5 easy steps.
App Promotion Tactic #5
Twitter. Lots of companies have had great success using Twitter to promote a mobile app. Rovio Mobile’s hugely popular Angry Birds game, has more than 67,000 + followers. Twitter is also free. Twitter is a great way to offer promo codes for free downloads. With the number of subscribers increasing daily, Twitter has grown to be one of the most dominant forms of social media. Check out how to market your app on twitter.
App Promotion Tactic #6
Blogger outreach/Blogging. A favorable review from a popular tech site or blogger can be all your app needs to leap up in rankings. Being featured on one of these sites usually means large volumes of downloads. Don’t be afraid about approaching prominent bloggers and asking them to review your product. Even better, why not blog about your own app offering insight to new updates, and ideas about your app?
App Promotion Tactic #7
Offer a Free/Lite Version of your app. It goes without saying that a free app attracts more downloads than a paid app. But why not offer both? It’s no coincidence that many times the same app will occupy the top spot on both the free and paid charts. “Lite” or “Free” versions of apps are becoming more and more common. The free app lets users demo just enough of your app to get sucked in to want more. It’s easy and strategic to leave out a few exciting features and release an additional app for free for marketing purposes. It’s a smart move.
App Promotion Tactic #8
Advertise with iAd Network. The iAd Developers program is a great way for developers to promote their paid or free apps to millions of iPhone and iPod touch users around the world. Using this unique, cost-effective advertising program, you can reach the right audience to drive more downloads of your iOS app. Getting started is easy. You only need to create the banner ads and they do the rest to get your iAd up and running.
App Promotion Tactic #9
Use Customer Feedback to Build a Better Product. Realize that every interaction with customers, whether good or bad, is a marketing opportunity. When you get feedback via email or through your customer reviews, consider and incorporate these improvements. You can’t please everyone all of the time, and you may have limited resources, so you won’t be able to add everything. Some great ideas are bound to come your way. First-time users can also let you see how your software is being used from a beginner’s perspective. One company that offers this is App Review Pros. Their reviewers download and test out your app and give you quality feedback withy suggestions and ideas on how you can further improve your app. Another way to receive customer feedback is to embed analytics code in your application Flurry Analytics and Pinch Media both offer tracking software that will provide insight into how customers are interacting with your application, including real-time download information, all for free.
App Promotion Tactic #10
Continually Update Your Application. Here’s a great feature of the App Store. New versions move back to the top of what’s new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain steady sales. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are renewing. Also, if you charge for your app, offer 2 to 3 day sales, this will help boost downloads, gain new reviews and help you climb up the app page.
App Promotion Tactic #11
Constantly Improve Your Sales Page. This one is pretty basic, but often overlooked. Look at the sales pages of other top apps. What are they doing? Emulate what works and keep researching to spark ideas. You can display up to five images as of this writing, so use them! Use the images that sell your product best. Ask other people what grabs their attention. Use quotes from reviewers; share benefits first and foremost. Customers are not always logical, so don’t bore them with statistics. How will your application make their lives better?
App Promotion Tactic #12
Think International. Take the extra time to make your app useful to the international community, or even a few key markets (China, Russia, Central and South America, Japan, and Germany come to mind). Consider that for many people, English may be their second or third language. Make your software more intuitive by choosing symbols over text wherever possible. Reach out to bloggers for your niche market in Europe and Asia. Include a complimentary promo code in your correspondence. It can’t hurt. Remember there are 65 different versions of iTunes around the world and counting. Tap into these markets by translating your app, and you could double or triple your exposure overnight.